101 Irresistible Direct Mail
Fundraising Envelopes.
Borrow Inspiration from the Ingenuity and Daring of More than 70 Non-Profit Organizations.
You have three seconds, max.
Your donors and potential donors spend only a few seconds deciding the fate of your direct mail fundraising appeal.
They either open it on the spot, set it aside for later, or chuck it in the waste paper basket
unopened.
Which means writing a terrific fundraising letter is a waste of time if your donor throws your entire package in the trash unopened. And that happens more often than any of us dare to think about. That’s why your envelope is so crucial to your success.
Your envelope serves two functions and two alone. It must:
deliver your appeal to your donor
persuade your donor to open and read your package
Getting your appeal into the hands of your donor is not hard if you mail to a good list, either your own house list or a rented list of quality prospects. But persuading your donors to actually open your envelope and read your appeal—and respond to it with a gift—that’s the difficult part.
And that's why you need 101 Irresistible Direct Mail Fundraising
Envelopes. This e-book shows you full-colour examples of mailing envelopes
from more than 70 non-profit organizations worldwide. Borrow inspiration from
small envelopes, large envelopes, standard envelopes, even envelopes that aren't
really envelopes at all.
Table of Contents
This is an electronic book delivered by mail on a CD-ROM in Adobe Acrobat
format.
Preface, p4
Small Envelopes, p5
Number 10 Envelopes, p10
Larger Envelopes, p57
Oversize Envelopes, p80
Unusual Envelopes, p91
About the Editor, p96
Index, p98
Peek inside the e-book
Study full-color examples of fundraising letter envelopes mailed by leading non-profit organizations, including:
Alzheimer Society, American Breast Cancer Foundation, American Diabetes Association, American Friends Service Committee, American Heart Association, Amnesty International, BC Children’s Hospital Foundation, Bide-A-Wee Home Association, Billy Graham Evangelistic Association of Canada, Canadian Cystic Fibrosis Foundation, Canadian Feed the Children, Canadian Foundation for AIDS Research, Canadian Nature Federation, Canadian Society for the Protection of Cruelty to Animals, CARE, Cystic Fibrosis Foundation, Daily Bread Food Bank, Diabetes Research Association, Doctors Without Borders, Easter Seals, Environmental Defence, Evangelical Fellowship of Canada, Father Flanagan’s Boy’s Home, Focus on the Family, Foundation for Research into Children’s Diseases, Greenpeace, Habitat for Humanity, Heart and Stroke Foundation of Ontario, Hebrew Immigrant Aid Society, Heifer International, Hope & Heroes Children’s Cancer Fund, Hope for Children Foundation, Humane Society International, Humane Society of the United States, In Touch Ministries,
Insight for Living,
International Fellowship of Christians and Jews of Canada, Israel Cancer Research Fund, Juvenile Diabetes Research Foundational International, Kids Help Phone, Kokomo Rescue Mission, Leukemia & Lymphoma Society, Memorial Sloan-Kettering Cancer Center, Metro Health Hospital, Mission Services of London, Multiple Sclerosis Society, Museum of Science, Boston, National Arts Centre, Nature Conservancy, Omaha Home for Boys, Oxfam Canada, Parkinson Society Canada, Prison Fellowship, Project Hope, Project Ploughshares,
Royal Conservatory of Music,
Ryerson University, Salvation Army, Scouts Canada Foundation, SOS Children’s Villages,
St. Boniface Hospital & Research Foundation,
St. Jude Children’s Research Hospital, Teen Challenge Farm, The Arthritis Society, United Nations High Commission for Refugees, University Health Network, USA for UNHCR, Women’s American ORT, World Missionary Press, World Vision,
World Wildlife Fund, YAI / Rockland County Association for the Learning Disabled,
YWCA Toronto.
Peek inside the e-book
See dozens and dozens of ways that you can make your fundraising letter
envelopes more compelling right now, including:
- Creative sizes: Everything from 4 x 6 up to 9 x 12
- Irresistible teasers: Envelopes that tease you inside with words,
or pictures, or both
- Personalization: Envelopes that address the donor by name in
large letters, right on the front
- Unusual stock: Recycled stock, plain stock
- Stock colour: White stock, blue stock, even pink stock
- Colour: Black and white envelopes, two-colour envelopes, four-colour
envelopes
- Creative postage: Postal indicias, metered postage, single
stamps, multiple stamps, non-profit stamps, commemorative stamps
- Addressing: Envelopes addressed to donors by name, envelopes not
addressed to anyone
- Return addresses: Envelopes from someone well-known, envelopes
from an organization by name, envelopes from organizations who keep their
name hidden
- Both sides: Envelopes that put the postage and address where the
flap is, for good reason
- Windows: Single windows, multiple windows, oversize windows
- Premiums: Premiums peeking through envelope windows, or not
- Involvement devices: Creative things inside envelopes that are
next to impossible to throw away
- Handwriting: What they wrote, and where they wrote it, to make
their envelopes enticing
Peek inside the e-book
Peek inside the mailboxes of donors in the following sectors of the non-profit
world (to see what your competitors are mailing):
- addiction
- animal rights
- arts
- child welfare
- community services
- disabilities
- health and diseases
- education
- environment
- hospitals
- human rights
- peace
- poverty
- relief and development
- religion
- social services
- special interests
- sports and recreation
- women
Book Details
This is an electronic book delivered by mail on a CD-ROM in Adobe Acrobat
format.
Examples: One-hundred and one sample envelopes from
more than 70
non-profit organizations
Colour: Full-colour throughout
Pages: 99
Publisher: Andrew Spencer Publishing
Language: English
Book dimensions: 8.5 x 11.0 inches
Format: Electronic book in Adobe Acrobat PDF format
Size: 156 MB
Delivery: Mailed to you on a CD-ROM
disc. Open and read it using Adobe's free Adobe Reader
Cost: $39.99 plus $10 shipping and handling. Total: $49.99
This is an electronic book delivered by mail on a CD-ROM in Adobe Acrobat
format.
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