More than 130 Sample Fundraising Letters.

International, national and local charities share examples of their direct mail fundraising expertise.

The packages come from Alan’s personal collection that he has collected over the years as a direct mail fundraising copywriter and consultant.

From hundreds of packages, Alan chose a representative sample of packages that he believes illustrate the breadth and depth of creative possibilities in direct mail fundraising. He chose only packages that he believes are good examples of the craft.

The book comes without any commentary or narrative. Each package is simply presented in full size (whenever possible) and in full colour.

The goal of the book is to help direct mail fundraisers, particularly those who work for smaller non-profits, to learn the best practices in the industry. By reviewing what their peers at international, national and local charities are putting in the mail, annual giving officers and directors of development can raise more funds, and attract and retain more donors and members. This will benefit everyone in the non-profit sector, including donors.

Available for immediate download or delivered on a DVD by mail.

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Types of packages featured

• acquisition packages
• renewal packages
• membership renewal packages
• Christmas appeals
• special appeals
• monthly conversion appeals
• newsletters

Package contents featured

Inside More than 130 Sample Fundraising Letters you'll find examples of just about everything that's ever been sent through the mail to solicit donations, including:

• 9 x 12 outer envelopes
• #10 closed face envelopes
• #10 window envelopes
• unusual dimension envelopes
• black and white envelopes
• two-colour envelopes
• full-colour envelopes
• outer envelopes bearing postal indicias
• outer envelopes bearing metered postage
• outer envelopes bearing stamps
• one-page letters
• two-page letters
• three-page letters
• four-page letters
• six-page letters
• Dear Friend letters
• personalized letters
• postcards
• unaddressed letters
• brochures
• leaflets
• buckslips
• reply devices
• lift notes
• front-end premiums
• back-end premiums
• gimmicks
• surveys
• testimonials
• photographs
• newspaper clippings
• greeting cards
• return address labels
• reply envelopes
• business reply envelopes

Available for immediate download or delivered on a DVD by mail.

Peek inside the e-book

Organizations featured, with their permission

Animals

• Bide-A-Wee Home Association
• Canadian Nature Federation
• Canadian Wildlife Federation
• Humane Society International
• Nature Canada
• The Canadian Society for the Prevention of Cruelty to Animals
• The Humane Society of the United States
• World Wildlife Fund
• WWF–Canada

Children

• Canadian Feed the Children
• Kids Help Phone
• SOS Children’s Villages
• World Vision
• World Vision Canada

Disabilities

• Bloorview MacMillan Children’s Foundation
• Canadian National Institute for the Blind
• Christian Horizons
• Easter Seal Society
• Ontario March of Dimes
• The Bob Rumball Centre for the Deaf
• The Foundation Fighting Blindness–Canada
• YAI/Rockland County Association for the Learning Disabled

Environment

• Canadian Parks and Wilderness Society
• Environmental Defence
• Greenpeace

Health

• American Diabetes Association
• American Heart Association
• Canadian Cancer Society
• Canadian Cystic Fibrosis Foundation
• Canadian Foundation for AIDS Research
• Diabetes Research Association
• Foundation for Research into Children’s Diseases
• Heart & Stroke Foundation of Ontario
• Heart & Stroke Foundation of Saskatchewan
• Juvenile Diabetes Research Foundation
• Leucan: The association for children suffering from cancer
• Multiple Sclerosis Society of Canada
• National Foundation for Cancer Research
• Parkinson Society Canada
• The Leukemia & Lymphoma Society
• The Leukemia & Lymphoma Society of Canada

Hospitals

• BC Children’s Hospital Foundation
• Grand River Hospital Foundation
• Hamilton Health Sciences Foundation
• Metro Health Hospital Foundation
• Metropolitan Hospital
• Oakville Hospital Foundation
• Sainte–Justine Hospital Foundation
• SickKids Foundation
• Southlake Regional Health Centre Foundation
• St. Joseph’s Health Centre Foundation
• St. Jude Children’s Research Hospital
• Sunnybrook & Women’s Foundation
• The Princess Margaret Hospital Foundation
• University Health Network
• William Osler Health Centre

Relief and Development

• Amnesty International USA
• CARE
• Development and Peace
• Doctors Without Borders
• Heifer International
• Mennonite Coalition for Refugee Support
• Oxfam Canada
• Project Ploughshares
• Samaritan’s Purse
• Street Kids International
• UNICEF
• United Nations High Commission for Refugees
• World Vision

Religion

• Billy Graham Evangelistic Association of Canada
• Canadian Bible Society
• Catholic Missions In Canada
• Christian Business Ministries Canada
• Crystal Cathedral Ministries
• Federation CJA
• Focus on the Family
• In Touch Ministries of Canada
• Insight for Living Ministries
• Promise Keepers
• St. Clare’s Parish
• Teen Challenge
• The Evangelical Fellowship of Canada
• The Hebrew Immigrant Aid Society
• Trans World Radio World
• Missionary Press

Social Services

• Catholic Children’s Aid Society Foundation
• Covenant House
• Crisis Intervention and Suicide Prevention Centre of BC
• Daily Bread Food Bank
• Habitat for Humanity
• Kokomo Rescue Mission
• Mission Services of London
• Prison Fellowship
• The Mustard Seed Street Ministry
• The Salvation Army
• Victorian Order of Nurses
• YWCA Toronto

Available for immediate download or delivered on a DVD by mail.

Peek inside the e-book

BUY THIS BOOK IN ONE OF TWO WAYS

OPTION 1: Immediate Download

Samples: 135
Charities represented: 97
Colour: Full-colour throughout
Pages: 1,271
Publisher: Andrew Spencer Publishing
Language: English
Format: Nine Adobe Acrobat PDF files downloaded from a secure website
Cost: $29
 

OPTION 2: On a DVD by Mail

Samples: 135
Charities represented: 97
Colour: Full-colour throughout
Pages: 1,271
Publisher: Andrew Spencer Publishing
Language: English
Format: One Adobe Acrobat PDF file on a DVD, by mail
Cost: $39 plus shipping and handling