Six Insider Secrets of Running a Profitable Annual Fundraising Letter Program.
Proven techniques from the professionals for building
long-term relationships with your donors and members.
Running a successful annual fundraising letter program is getting harder by the week.
There are more non-profit organizations today than there were a week ago. And competition for your donor’s dollar is increasing—along with costs of printing and postage.
And yet direct mail fundraising remains one of the most cost-effective ways to raise funds. Many non-profit organizations depend on the mail for over 50% of their contributed income each year.
Over the years, successful direct mail fundraisers have discovered that the
route to results lies in following some time-tested principles. Discover six of
them in Six Insider Secrets of Running a Profitable Annual Fundraising Letter Program, the tenth Handbook in the Hands-On Fundraising Series,
published by Andrew Spencer Publishing.
Learn proven techniques from the professionals for building long-term relationships with your donors and members.
Peek inside the
Handbook here.
Save money, time and aggravation
- discover why professional direct mail fundraisers know 12 months ahead of time what they are going to mail
- learn the disadvantages of planning individual campaigns instead of an
annual program
- discover what an average year of mailings looks like—and why (see
a preview here)
- glean practical ways to reduce your costs
- learn how successful direct mail fundraisers boost response rates and
giving levels with their annual programs
Profit by thinking like a donor
- learn the two keys to giving donors what they want (so they give you
what you want)
- discover how to reduce donor attrition, starting today
- understand the one thing that you must do to your donor file to maximize
its potential
See measurable improvements
- what are the most important numbers to measure?
- what nine benchmarks do fundraising professionals manage?
- what is the top reason that 45% of donors stop giving?
- what's an inexpensive way to boost donor retention?
Peek inside the
Handbook here.
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 2,864
Pages: 13
Illustrations:
Two (see samples
here)
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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