Think Like Your Donors to Raise More
Funds with Direct Mail Letters.
Discover the secrets to building long-term, profitable, mutually beneficial relationships with your donors.
Something mysterious and exciting happens when a donor sits down at the kitchen table with pen in hand and writes you a check.
Giving gives many people a rush, a kind of high. But what produces that rush?
Don't you wish you knew?
Donors give for dozens of reasons. Some of them rational. Some of them irrational. But behind most decisions to support a worthy cause with a financial gift is a classic motivator.
Once you understand what motivates donors to give, you are in a better position to ask them in the right way for the right amount at the right time for the right cause.
Think Like Your Donors to Raise More Funds with Direct Mail Letters,
the 20th Handbook in the Hands-On Fundraising Series published by Andrew Spencer Publishing,
helps you understand how your donors think. Because once you understand how your
supporters think, you can help them—and you—make a measurable difference in the world.
Learn why donors give
- 16 classic motivators, including altruism, tax savings, recognition,
habit, anger and loyalty
- why guilt is such a successful way to raise
funds—and why you shouldn't use it
- the selfish reasons that some
people have for giving, and how you can capitalize on them if that's your
style
- eight reasons that people respond to direct mail appeals (and a few
reasons that they don't)
- why donors demand that you thank them (and the
price you pay if you fail to)
- what donors hunt for in your newsletters
-
what donors want to find in a good fundraising letter
-
why donors need you to appeal to their head and heart
-
how donors view most non-profit organizations
-
two excellent motivators you must avoid
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 2,288
Pages: 9
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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