53 Creative Ways to Personalize Your Fundraising Letters.

Build rapport, sound conversational, show genuine interest and strengthen your relationships with donors.

Your goal with every appeal letter is to be friendly and personal, to establish rapport between you and your donor or member.

The secret is personalization, particularly database personalization.

Your database is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

Raise friends. The funds will follow.

This Handbook shows you how to personalize just about every part of your direct mail appeal letter package:

• Carrier envelope, 6 ways
• Date on the letter, 3 ways
• Address block, 2 ways
• Overline,  3 ways
• Salutation, 8 ways
• Opening sentence, 4 ways
• Thank you, 5 ways
• Ask, 2 ways
• Letter body, 6 ways
• Conclusion, 2 ways
• Close, 3 ways
• Postscript, 4 ways
• Reply device, 5 ways

Discover personalization possibilities

Mine your database for creative ways to personalize your letter based on each donor's:

1. First name
2. Last name
3. Prefix
4. Job title
5. Address
6. City
7. State/province
8. Zip code/postal code
9. Country
10. Date of birth
11. Marital status
12. Date of first gift
13. Date of last gift
14. Largest gift
15. Interests
16. Affinity with your organization
17. Special relationship with your organization
18. Volunteer status
19. And more

This Handbook is Number 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing.

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Words: 2,093
Pages: 11
Format: Adobe PDF (Portable Digital Format). Get the Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.

Browse other Handbooks