These Handbooks are part of the Hands-On
Fundraising Series published by Andrew Spencer Publishing. Each Handbook offers
dozens of practical tips on a narrow topic related to direct mail fundraising
appeal letters.
They are delivered electronically in Adobe PDF format. Download them now and be
profiting from their helpful advice in minutes.Donation thank-you letters
- 51 Ways to Write Original Donation Thank-You letters.
Handbook 3
- Boost Your Revenues and Donor Loyalty with Effective Donation Thank-You
Letters.
Handbook 5
- Eight Sample Donation Thank-You Letters.
Handbook 21
Email fundraising
- Build Your List of Email Donors in 80 Easy Ways.
Handbook 24
Newsletters
- 53 Simple Ways to Raise Money with Your Donor Newsletter.
Handbook 1
- Increase Your Income and Boost Donor Loyalty
with Donor-Centered Newsletter Stories. Handbook.
Handbook 15
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Asks
- 53 Creative Ways to Personalize Your Fundraising Letters.
Handbook 23
- Twelve Creative Ways to Ask for Gifts Using Fundraising Letters.
Handbook 2
- 101 Compelling Ways to Ask for Donations with
Your Fundraising Letters.
Handbook 6
- How to Increase the Size and Frequency
of Donor Gifts with Fundraising Letters.
Handbook 13
Donor acquisition
- 18 Places to Find New Donors Using Fundraising Letters.
Handbook 7
- Attract New Donors and Members with
a Magnetic Direct Mail Donor Acquisition Package.
Handbook 11
- Mailing Lists: Where and How to Discover the
Best Ones for Your Next Direct Mail Appeal.
Handbook 19
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Donor renewal
- How to Convert Your Once-Only Direct Mail
Donors into Repeat Givers.
Handbook 17
- Think Like Your Donors to Raise More
Funds with Direct Mail Letters. Handbook 20
- How to Recover Your Lapsed Direct Mail Donors.
Handbook 22
Package components
- Boost Your Response Rates and Income with
Simply Irresistible Fundraising Letter Envelopes.
Handbook 18
- Anatomy of a Profitable Fundraising Letter.
Handbook 4
- How to Write Effective Direct Mail
Fundraising Reply Devices.
Handbook 12
- How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors.
Handbook 25
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Letters
- 53 Creative Ways to Personalize Your Fundraising Letters.
Handbook 23
- Anatomy of a Profitable Fundraising Letter.
Handbook 4
- 101 Terrific Opening Lines for Your Fundraising Letters.
Handbook 8
- The Fundraising Letter P.S.: 100 and 1 Ways
to Make Yours More Powerful.
Handbook 14
Strategy
- 31 Questions to Ask Yourself Before You Ask
Anyone for a Donation with a Fundraising Letter.
Handbook 9
- Six Insider Secrets of Running a Profitable
Annual Fundraising Letter Program.
Handbook 10
- Direct Mail Fundraising Arithmetic Demystified.
Handbook 16
- 180 Ways to Raise Funds and Cut Costs in a Recession.
Handbook 26
Databases and lists
- Raise More Money and Retain More Donors by Reducing Your Returned Mail.
Handbook 27
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Handbook Number 1
53 Simple Ways to Raise Money with
Your Donor Newsletter.
Learn how to strike the profitable balance between informing and asking. $10
Handbook Number 2
Twelve Creative Ways to Ask for Gifts Using
Fundraising Letters.
Learn how to say what is on your mind in a
fresh way. $10
Handbook Number 3
51 Ways to Write Original Donation
Thank-You Letters.
Profit
by crafting original gift acknowledgement
letters. $10
Handbook Number 4
Anatomy of a Profitable Fundraising Letter.
Discover 62 tricks, secrets and tactics
used by successful fundraising pros.
$10
Handbook Number 5
Boost Your Revenues
and Donor Loyalty
with Effective Donation Thank-You Letters.
Master the single most important letter in direct
mail fundraising. $10
Handbook Number 6
101 Compelling Ways to Ask for Donations with
Your Fundraising Letters.
The professional fundraiser’s guide to mastering
the art of making the ask. $10
Handbook Number 7
18 Places to Find New Donors Using
Fundraising Letters.
The professional fundraiser’s guide to creative
and cost-effective donor acquisition. $10
Handbook Number 8
101 Terrific Opening Lines for Your
Fundraising Letters.
Dozens of quotes, statistics, anecdotes,
witticisms, questions and other zingers to
make your letters irresistible. $10
Handbook Number 9
31 Questions to Ask Yourself Before You Ask
Anyone for a Donation with a Fundraising Letter.
Increase your chances of success by answering
the vital questions that leading
fundraisers
ask themselves before writing a single word.
$10
Handbook Number 10
Six Insider Secrets of Running a Profitable
Annual Fundraising Letter Program.
Proven techniques from the professionals for
building long-term relationships with your
donors
and members. $10
Handbook Number 11
Attract New Donors and Members with
a Magnetic Direct Mail Donor Acquisition Package.
Discover over 75 tips, insider secrets and proven
tactics by analyzing a superb donor acquisition
package from a national charity.
$10
Handbook Number 12
How to Write Effective Direct Mail
Fundraising Reply Devices.
Attract the gifts you need by making the
donation process quick and painless for
your
donors (and you). $10
Handbook Number 13
How to Increase the Size and Frequency
of Donor Gifts with Fundraising Letters.
Tested, proven tactics for raising more money from
your current direct mail
donors (with their
cheerful participation). $10
Handbook Number 14
The Fundraising Letter P.S.: 100 and 1 Ways
to Make Yours More Powerful.
Attract gifts and motivate donors by improving one
of the most important sections of your donor
appeal letters. $10
Handbook Number 15
Increase Your Income and Boost Donor Loyalty
with Donor-Centered Newsletter Stories.
Reap the long-term benefits of putting donors
first in your donor newsletters. $10
Handbook Number 16
Direct Mail Fundraising Arithmetic Demystified.
Master 14 common formulas that help you measure—and improve—your DM fundraising results.
$10
Handbook Number 17
How to Convert Your Once-Only Direct Mail
Donors into Repeat Givers.
Proven direct mail fundraising techniques for renewing your new members and
first-time donors—year after year. $10
Handbook Number 18
Boost Your Response Rates and Income with
Simply Irresistible Fundraising Letter Envelopes.
Learn from 22 examples of fundraising letter packages that really push the
envelope. $10
Handbook Number 19
Mailing Lists: Where and How to Discover the
Best Ones for Your Next Direct Mail Appeal.
Acquire new donors and members by mailing to people most likely to respond to
your appeals. $10
Handbook Number 20
Think Like Your Donors to Raise More
Funds with Direct Mail Letters.
Discover the secrets to building long-term, profitable relationships with your
donors. $10
Handbook Number 21
Eight Sample Donation Thank-You Letters.
Learn how to say “thanks” in ways that win the
long-term friendship and loyalty of your donors. $10
Handbook Number 22
How to Recover Your Lapsed Direct Mail Donors.
Discover the financial rewards, savings and long-term benefits of wooing and
winning your donors all over again using direct mail. $10
Handbook Number 23
53 Creative Ways to Personalize
Your Fundraising Letters.
Build rapport, sound conversational, show interest and strengthen relationships
with donors. $10
Handbook Number 24
Build Your List of Email Donors in 80 Easy Ways.
Acquire new subscribers, donors, members
and advocates with these tested strategies. $10
Handbook Number 25
How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors.
Find, feature and format other people’s words to overcome donor skepticism, prove your point, build trust and attract donations. $10
Handbook Number 26
180 Ways to Raise Funds and Cut Costs in a Recession.
Twenty-seven development professionals describe how to raise funds, cut costs and retain donors in an economic downturn. $19.99
Handbook Number 27
Raise More Money and Retain More Donors by Reducing Your Returned Mail.
Tips, tactics and industry best practices for reducing your volume of “undeliverable” and “bad addresses”. $19.99
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
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