 Breakthrough Fundraising Letters
How to write direct mail donation request appeals that attract more donors, raise more money, and build stronger relationships.
Available in paperback and as an e-book.
101 Irresistible Direct Mail Fundraising Envelopes
Borrow Inspiration from the Ingenuity and Daring of More than 70 Non-Profit
Organizations. This is an electronic book delivered by mail on a CD-ROM in Adobe
Acrobat format.
Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program
Learn the proven, step-by-step process for raising funds and friends cost
effectively, year after year. Available in paperback and as an e-book.
More than 130 Sample Fundraising Letters
Over 1,200 pages of full-colour examples of direct mail fundraising expertise
from international, national and local charities. This is an electronic book
delivered on a DVD by mail in Adobe Acrobat format.
Handbook Number 2
Twelve Creative Ways to Ask for Gifts Using
Fundraising Letters.
Learn how to say what is on your mind in a
fresh way. $10
Handbook Number 4
Anatomy of a Profitable Fundraising Letter.
Discover 62 tricks, secrets and tactics
used by successful fundraising pros.
$10
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Handbook Number 6
101 Compelling Ways to Ask for Donations with
Your Fundraising Letters.
The professional fundraiser’s guide to mastering
the art of making the ask. $10
Handbook Number 7
18 Places to Find New Donors Using
Fundraising Letters.
The professional fundraiser’s guide to creative
and cost-effective donor acquisition. $10
Handbook Number 8
101 Terrific Opening Lines for Your
Fundraising Letters.
Dozens of quotes, statistics, anecdotes,
witticisms, questions and other zingers to
make your letters irresistible. $10
Handbook Number 9
31 Questions to Ask Yourself Before You Ask
Anyone for a Donation with a Fundraising Letter.
Increase your chances of success by answering
the vital questions that leading
fundraisers
ask themselves before writing a single word.
$10
Handbook Number 10
Six Insider Secrets of Running a Profitable
Annual Fundraising Letter Program.
Proven techniques from the professionals for
building long-term relationships with your
donors
and members. $10
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Handbook Number 11
Attract New Donors and Members with
a Magnetic Direct Mail Donor Acquisition Package.
Discover over 75 tips, insider secrets and proven
tactics by analyzing a superb donor acquisition
package from a national charity.
$10
Handbook Number 12
How to Write Effective Direct Mail
Fundraising Reply Devices.
Attract the gifts you need by making the
donation process quick and painless for
your
donors (and you). $10
Handbook Number 13
How to Increase the Size and Frequency
of Donor Gifts with Fundraising Letters.
Tested, proven tactics for raising more money from
your current direct mail
donors (with their
cheerful participation). $10
Handbook Number 14
The Fundraising Letter P.S.: 100 and 1 Ways
to Make Yours More Powerful.
Attract gifts and motivate donors by improving one
of the most important sections of your donor
appeal letters. $10
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Handbook Number 16
Direct Mail Fundraising Arithmetic Demystified.
Master 14 common formulas that help you measure—and improve—your DM fundraising results.
$10
Handbook Number 17
How to Convert Your Once-Only Direct Mail
Donors into Repeat Givers.
Proven direct mail fundraising techniques for renewing your new members and
first-time donors—year after year. $10
Handbook Number 18
Boost Your Response Rates and Income with
Simply Irresistible Fundraising Letter Envelopes.
Learn from 22 examples of fundraising letter packages that really push the
envelope. $10
Handbook Number 19
Mailing Lists: Where and How to Discover the
Best Ones for Your Next Direct Mail Appeal.
Acquire new donors and members by mailing to people most likely to respond to
your appeals. $10
Handbook Number 20
Think Like Your Donors to Raise More
Funds with Direct Mail Letters.
Discover the secrets to building long-term, profitable relationships with your
donors. $10
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Handbook Number 22
How to Recover Your Lapsed Direct Mail Donors.
Discover the financial rewards, savings and long-term benefits of wooing and
winning your donors all over again using direct mail. $10
Handbook Number 23
53 Creative Ways to Personalize
Your Fundraising Letters.
Build rapport, sound conversational, show interest and strengthen relationships
with donors. $10
Handbook Number 25
How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors.
Find, feature and format other people’s words to overcome donor skepticism, prove your point, build trust and attract donations. $10
Handbook Number 26
180 Ways to Raise Funds and Cut Costs in a Recession.
Twenty-seven development professionals describe how to raise funds, cut costs and retain donors in an economic downturn. $19.99
Handbook Number 27
Raise More Money and Retain More Donors by Reducing Your Returned Mail.
Tips, tactics and industry best practices for reducing your volume of “undeliverable” and “bad addresses”. $19.99
Buy all 25 handbooks (excluding Handbook 26) at once and save 25% ($62.50
saving). Click
here.
Direct Mail Fundraising ROI Calculator.
Automatically calculate the 10 most vital formulas for measuring the return
on investment (ROI)
of your direct mail, with this special Excel spreadsheet.
Seminar 005
Breakthrough Fundraising Letters.
Presenter: Alan Sharpe
In this 90-minute on-demand seminar, direct mail fundraising copywriter, consultant
and coach, Alan Sharpe, shares many of the secret techniques revealed in his latest
book, Breakthrough Fundraising Letters. Alan shows you proven ways to inspire your donors using paper and postage. You’ll learn tips, techniques and shortcuts that you can use right now.
Sample direct mail fundraising letters, Alan's handout, and a downloadable
recording of the seminar. $59
Seminar 006
Novel Fundraising Letters.
Presenter: Alan Sharpe
Learn how to use creative writing techniques to make your appeal letters more dramatic, interesting—and profitable.
50 pages of sample direct mail packages, 28 pages of class handouts, including 6 exercises, containing step-by-step,
practical guidelines for using the vital skills you've just learned, 6 CD-ROMs containing audio recordings of six
live sessions, three-ring binder to hold all your materials together for quick and
handy reference. $136.94, shipping included.
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